Generative Engine Optimization · B2B & Healthtech SaaS

Be the name AI recommends.

Your buyers stopped googling. When they ask ChatGPT, Perplexity, or Google's AI which software to trust, Lodestar makes sure the answer is you — and measures it every month.

Get your free Lodestar Audit → See how it works

◇ Measured across ChatGPT, Perplexity & Gemini ◇ B2B tech & healthtech ◇ Async, no meetings required

The shift

The search bar buyers used is disappearing.

Someone choosing software for their team no longer scrolls ten blue links. They ask an AI, get three names, and pick from those three. If you're not one of them, you were never in the running — and you'll never see it, because it never touches your analytics.

It's already happening. AI answers now sit above search results and buyers trust them.

It's invisible. Lost AI recommendations leave no trace in Google Analytics — the pipeline just quietly shrinks.

It's winner-take-few. AI names two or three tools, not a page of ten. Position matters more than it ever did.

Sample audit · Perplexity

“best patient intake software for small practices”

13%AI visibility across 15 buyer queries

Phreesiarecommended

NexHealthrecommended

Your productnot named

The pattern

In most healthtech categories, the same five or six tools get recommended by AI — while the majority of vendors never appear.

I scanned six categories the way your buyers search. The tools that win aren’t the best or the biggest — they’re the ones that control the sources AI cites.

Read the research →

How it works

From invisible to recommended, in a measured sequence.

No guesswork. Every step is tied to what the AI engines actually cite in your category — and to a number you can watch move.

Step 1

Measure

We run your buyers' real questions across ChatGPT, Perplexity, and Gemini and score exactly where you stand against competitors.

Step 2

Fix the foundation

Make your site readable to AI crawlers — access, structure, schema, and answer-shaped content. Often the fastest wins hide here.

Step 3

Build authority

Get you into the exact sources AI cites in your category — review platforms, roundups, and communities the engines pull from.

Step 4

Track monthly

A clear monthly report shows your visibility climbing and competitor movement — so the ROI is never a mystery.

What you get

Done for you, reported in plain language.

Not a dashboard you have to run — a service that does the work and shows you the number moving.

A baseline audit across ChatGPT, Perplexity & Gemini — exactly where you stand vs competitors
A prioritized roadmap of the fixes that move visibility most
Technical foundation — crawler access, schema, and structure AI can read
Content strategy — comparison, FAQ & use-case content built for AI to quote
Citation building in the exact sources AI pulls from in your category
A monthly report tracking your visibility over time

What to expect

Day 1Baseline visibility, measured

Weeks 1–4Foundation fixes — often the fastest wins

Weeks 4–10Authority & citations build

60–90 daysVisibility measurably climbing

Why Lodestar

A specialist, not a generalist agency.

Marketer who was an engineer

Most GEO help is either technical or strategic. Lodestar is both — a decade in B2B marketing on top of a developer's grasp of how crawlers and structured data actually work.

Vertical depth, not generic GEO

Lodestar goes deep in B2B tech and healthtech — your buyers, your categories, your compliance questions. We already know which sources AI trusts in your space, and how to get you into them.

Measurement-first

We don't sell vibes. Every engagement starts and ends with a number: your AI visibility, tracked over time, across every major engine.

Who you work with

You work directly with me.

I’m a B2B marketer who started out as a software developer. For a decade I’ve led SEO and demand generation for US, Europe, and APAC software startups and healthcare companies — more than doubling organic traffic and building AI into how modern marketing teams work.

I started Lodestar because I kept seeing the same thing: strong products that buyers’ AI never mentions. No account managers, no juniors, no handoffs — just me and your visibility.

Giang Ngo

Founder, Lodestar

Connect on LinkedIn

Questions

The things buyers ask first.

Isn’t this just SEO?

They share some plumbing, but the goal is different. SEO chases blue links on Google. GEO makes you the name that gets cited inside AI answers — a different measurement, different sources, and a playbook built for how language models choose what to recommend. Most SEO agencies aren’t even tracking it yet.

Can you guarantee I’ll be #1 in ChatGPT?

No — and be careful with anyone who does, because nobody controls the model. What I control are the inputs that demonstrably drive AI recommendations: crawler access, structured content, and the sources these engines cite. Then I measure your visibility every month, so progress is never a guess.

How fast will I see results?

You get your baseline immediately. Foundation fixes can move things within weeks; authority and citations compound over 60–90 days. Every month you see exactly where you stand.

What’s the commitment?

Start with a free audit, no strings. If we work together it’s month-to-month — no long lock-in. The results should keep you, not a contract.

Do you only work with healthtech?

Healthtech is my deepest specialty, but I work across B2B tech. The method is the same; the sources AI trusts differ by category, and I map yours.

Working together

Simple to start. Easy to leave. Built to keep.

No drawn-out sales cycle, no lock-in — and you see the value before you pay anything.

01 — Free audit

See where you stand

Send your domain. I run your buyers’ real queries and send back a full AI-visibility report. No call needed, no obligation.

02 — Walkthrough

Review the findings

A short Loom or a 20-minute call to walk the results and agree what matters most for you.

03 — Proposal

A clear quote

I scope the work to your goals and send one fixed monthly price. Month-to-month, no lock-in.

04 — Kickoff

We get to work

You grant access; the first foundation fixes land within week one, then we build and report every month.

AI Visibility Audit

Free to start

The best first step — know exactly where you stand.

Visibility scored across ChatGPT, Perplexity & Gemini
Head-to-head competitor comparison
Your top 2–3 fixes

Start here

Find out what AI says about you.

A free audit showing exactly where your product stands in ChatGPT, Perplexity, and Google's AI answers — and the two or three fixes that would move it most. No pitch, no obligation.

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